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# FOX bought...
- URL: https://www.chrismessina.me/blog/fox-bought/
- Published: 2006-03-15T03:20:26.000Z
- Updated: 2026-03-25T03:34:54.000Z
- Author: Chris Messina
- Tags: Life online, Technology

[](http://www.flickr.com/photos/factoryjoe/112830788/?ref=chrismessina.me)[NewRoo](http://www.techcrunch.com/2006/03/14/fox-to-acquire-startup-newroo/?ref=chrismessina.me)? Well that's [one](http://blogs.zdnet.com/BTL/?p=2716&ref=chrismessina.me) down. Did they also buy or consider buying... [Popist](http://popist.com/?ref=chrismessina.me)? While we have a solid answer to [that](http://www.techcrunch.com/2006/03/02/fox-interactive-announces-acquistion/?ref=chrismessina.me) [burning](http://www.horsepigcow.com/2006/03/fox-interactive-is-teasing-us.html?ref=chrismessina.me) [question](http://gigaom.com/2006/03/02/who-did-news-corp-just-buy/?ref=chrismessina.me)... is it possible that their shopping didn't include a second company? According to one discussion I had today, this was at least a very real possibility at one point. As I understand it, Preston even [hit the nail on the head](http://www.techcrunch.com/2006/03/02/fox-interactive-announces-acquistion/?ref=chrismessina.me#comment-17646) as to why they'd be interested at all. So as Ruport Murdoch [proclaims](http://www.seancoon.org/?p=448&ref=chrismessina.me) that "A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it", it's clear that FOX will be moving rapidly into social media and the subpop press ever more fervently.

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### 💬 Comments from the original post

**[Ben Metcalfe](http://benmetcalfe.com/blog/?ref=chrismessina.me)** · 2006-03-15 07:26:56

Cunning fox's, eh?