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# Highrise follows trend with OpenID signups at 9%
- URL: https://www.chrismessina.me/blog/highrise-follows-trend-with-openid-signups-at-9/
- Published: 2007-03-22T16:06:39.000Z
- Updated: 2026-03-25T03:42:11.000Z
- Author: Chris Messina
- Tags: Digital Identity, Technology, Web building

[](http://www.flickr.com/photos/factoryjoe/430839253/?ref=chrismessina.me)In announcing a number of [welcome changes to their pricing plans](http://www.37signals.com/svn/posts/332-highrise-early-stats-cases-for-all-the-new-solo-plan-and-more-disk-space?ref=chrismessina.me) on [Highrise](http://www.highrisehq.com/?ref=chrismessina.me), [their new CRM tool](http://factoryjoe.com/blog/2007/03/19/37-signals-new-app-highrise-launches/?ref=chrismessina.me), 37 Signals also provides some welcome figures on the uptake of OpenID:

> Another interesting stat is that 9% of the people signed up are using OpenID. Lots of early adopters on board!

This is more or less consistent with [Ma.gnolia's rate of uptake](http://ma.gnolia.com/blog/2007/01/22/openid-is-taking-off?ref=chrismessina.me):

> So far, over 15% of new Ma.gnolia members are seeing the advantage and getting their OpenID when they join Ma.gnolia. Considering how new OpenID is, and that it takes a bit of un-learning of old sign-in habits, we’re really delighted to see this adoption rate.

Jason Fried has also [suggested](http://www.37signals.com/svn/posts/332-highrise-early-stats-cases-for-all-the-new-solo-plan-and-more-disk-space?ref=chrismessina.me#comment%5F9929) that OpenID will be making its way to their other products soon:

> We’re still learning about OpenID and OpenID implementations with Highrise. There are still some bugs to work out. Once we feel we’ve really nailed that we’ll look into spreading it across the rest of the product line.

As we see more mainstream coverage, like the USA Today [article](http://www.usatoday.com/tech/webguide/internetlife/2007-03-15-openid%5FN.htm?csp=34&ref=chrismessina.me) suggesting that OpenID "cuts down on Web registrations", it's likely that we'll easily [surpass 100 million OpenIDs by the end of the year](http://kveton.com/blog/2007/01/04/2007-openid-predictions/?ref=chrismessina.me) as more and more small businesses reap the benefits of the advance of this technology in how it reduces the greatest barrier to attracting and retaining new customers: *signing up for yet another account!* All in all, good news for OpenID and for 37 Signals customers.