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# The end of Web Two Dot Oh (drink!)
- URL: https://www.chrismessina.me/blog/the-end-of-web-two-dot-oh-drink/
- Published: 2006-11-13T13:43:03.000Z
- Updated: 2026-03-25T03:38:49.000Z
- Author: Chris Messina
- Tags: Society & economy, The Web Arts

[](http://www.flickr.com/photos/factoryjoe/296701743/?ref=chrismessina.me)With the New York Times [calling the beginning of Web 3.0](http://www.nytimes.com/2006/11/12/business/12web.html?%5Fr=1&hp&ex=1163307600&en=8e48853554d71a49&ei=5094&partner=homepage&oref=slogin&ref=chrismessina.me) ([not so much](http://radar.oreilly.com/archives/2006/11/web%5F30%5Fmaybe%5Fwh.html?ref=chrismessina.me), say the trademark holders) and one of the few [interesting diggers](http://www.10zenmonkeys.com/2006/11/02/interview-with-valleywag-nick-douglas/?ref=chrismessina.me) in the valley [getting canned](http://www.valleywag.com/tech/housekeeping/valleywag-release-candidate-2-214343.php?ref=chrismessina.me) (see [meme](http://www.techmeme.com/061113/p42?ref=chrismessina.me#a061113p42) \-- did [Winer really break this one](http://www.scripting.com/2006/10/11.html?ref=chrismessina.me#When:10:14:03AM)?) in favor of dollars and cents over [T & A](http://en.wikipedia.org/wiki/T%5F%26%5FA?ref=chrismessina.me), I have to wonder whether the short period of Web 2.0-ness [that began with the launch of IE7](http://factoryjoe.com/blog/2006/10/19/the-beast-has-awoken-or-the-beginning-of-web-20/?ref=chrismessina.me) has already come haltingly to an end. I mean, when the personality assassin of Silicon Valley [wants to go after](http://blogs.marketwatch.com/bambi/2006/11/nick%5Fdenton%5Fon%5F.html?ref=chrismessina.me) the "audience with less interest about trivial scandals and far more interested in the financial impact Silicon Valley has on the world", I guess, well, we all have to realize that [it's no longer about us](http://500hats.typepad.com/500blogs/2006/11/nick%5Fdouglas%5Fwe.html?ref=chrismessina.me), but about [them](http://fuckedcompany.com/?ref=chrismessina.me). And about the money. And about the same boring drivel that made the last bubble so disgusting and [soulless](http://www.peterme.com/archives/000799.html?ref=chrismessina.me). So, whatever, we're [not in a bubble](http://scobleizer.com/2006/11/13/bill-gates-says-were-back-in-a-bubble-kind-of/?ref=chrismessina.me). We're just in a fucking hamster wheel, racing against time in perpetual beta, waiting for someone to unhook the wheel and let us escape to freedom. Or something. Bon chance, [Darling Nickie-boy](http://thomashawk.com/2006/11/nick-douglas-leaving-valleywag%5F13.html?ref=chrismessina.me)!

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### 💬 Comments from the original post

**[blackrimglasses.com » Blog Archive » The end of Web Two Dot Oh (drink!) at FactoryCity](http://blackrimglasses.com/archives/2006/11/13/the-end-of-web-two-dot-oh-drink-at-factorycity/?ref=chrismessina.me)** · 2006-11-13 19:20:04

\[...\] at FactoryCity: my name is Ethan Kaplan and I support this post. You can leave a response, or trackback from your ownsite. \[...\]

**[dave mcclure](http://500hats.typepad.com/?ref=chrismessina.me)** · 2007-01-25 21:54:05

yeah, change is a-coming... and it may not be good, but it \*will\* be different. i'd still argue it ain't a bubble, but there's sure as hell a shakeout coming, u can bet your sweet ajax ass. while some folks are already starting to use the term "Web 3.0" like it actually means something, i've spent the last 3 years trying to figure out if [Web 2.0](http://www.web2expo.com/?ref=chrismessina.me) is anything more significant than [Disco](http://blog.simplyhired.com/simply-news/archives/2006/01/14/top-10-reasons-why-web-20-is-l.php?ref=chrismessina.me). all i know is this: 1) the new new web is a lot more fun & useful than the old one 2) regardless, you still need a business model to pay the rent 3) VCs invest after the trend, not ahead of it... if they're buying a lot of X, then likely X has already jumped the shark in the meantime, enjoy the music and get ready to grab a chair when it stops... - dave "loving every Web 2.0 minute i get" mcclure http://500hats.typepad.com/