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# The war on consumers keeps on rollin'
- URL: https://www.chrismessina.me/blog/the-war-on-consumers-keeps-on-rollin/
- Published: 2006-01-15T11:07:13.000Z
- Updated: 2026-03-25T03:33:57.000Z
- Author: Chris Messina
- Tags: Life online, Society & economy

[](http://flickr.com/photos/factoryjoe/41479281/?ref=chrismessina.me)As if insurgent consumers weren't already under the gun, Microsoft is [apparently developing](http://www.informationweek.com/internet/showArticle.jhtml?articleID=177100374&ref=chrismessina.me) technology to make it easier for The Advertiser's Army to target human beings:

> The AdCenter Incubation Lab, or AdLab, has opened in Beijing and is responsible for developing technologies that would provide advertisers with better tools for **targeting online consumers...**

Yeah, I'm making a semantic joke, but hey, [Robots Kill People](http://flickr.com/photos/factoryjoe/41479281/?ref=chrismessina.me) and apparently advertisers want to too. And hell, I'm really sick of being "targeted" all the time. If all you want from me is my money, fine, *here*, take it. Here's a big EFF you too. I'll throw that in for free, y'know, since it's quite clear that you give a shyte about me. But that's all right too, no hard feelings. When it all comes down to it, we won't need dollars where we're going. *Hey hey*, chew on that one for a minute and see if your head doesn't explode.

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### 💬 Comments from the original post

**[jeffg](http://anisotropic.net/?ref=chrismessina.me)** · 2006-01-15 17:25:55

[\*cough\*](http://www.dieselsweeties.com/shirts/?ref=chrismessina.me)

**[Jon Galloway](http://weblogs.asp.net/jgalloway?ref=chrismessina.me)** · 2006-01-30 08:49:26

I can't seem to find your post on the evils of Google AsSense. Data error? I'm not a fan of advertising, but Microsoft's pretty late to this party, aren't they?