Someone get American Airlines the Cluetrain Manifesto, stat! Compare this:

Corporate Press Release: Updated: Statement On Miami International Airport Incident Fort Worth , Texas - There was an incident on the jetbridge of flight 924 scheduled to depart from Miami to Orlando. The incident involved a Federal Air Marshal who had been onboard the aircraft, as well as one male passenger who had also been onboard. That passenger had deplaned the aircraft and was on the jetbridge when he came into contact with the Federal Air Marshal and the incident occurred. None of the other 113 passengers onboard were affected or were ever in any danger. This was an isolated incident. Any further details should come from either the Miami Dade Metro Police or the Federal Air Marshal office. American will not have any additional comment at this time.Note: This press release was accurate at the date of issuance. However, information contained in the release may have changed. If you plan to use the information contained herein for any purpose, verification of its continued accuracy is your responsibility.

Updated: Statement On Miami International Airport Incident

With what really happened:

...marshals fatally shot Rigoberto Alpizar, an American Airlines passenger at Miami International Airport. The Federal Air Marshals Service said Alpizar had claimed to have a bomb on a jet before running from the aircraft and up a jetway. The Homeland Security Department said the shooting was the first by an air marshal.

USATODAY.com - Air marshals thrust into spotlight

Yeah, my degree of trust for American Airlines just went negative. We all know what happened here, we have other sources, y'know? Why can't you just speak the truth of what happened? Don't your customers deserve better than "came into contact with the Federal Air Marshal and the incident occurred"? Ugh.